Description of Marketing and Branding Intern - PT Yasa Jamur Sriwijaya
Role Objective
To support the Marketing team in strengthening brand positioning, understanding consumer needs, and translating marketing strategies into actionable campaigns and content.
Responsibilities
• Assist in developing and executing marketing and branding strategies for company products.
• Conduct research on the market, consumer trends, competitors, and developments within the food FMCG industry.
• Help design marketing campaigns for social media, online marketplaces, communities, and offline activities.
• Create content plans, write copy, prepare design briefs, and develop marketing communication materials.
• Assist in managing social media channels and evaluating content performance based on data.
• Support the development of brand identity, positioning, key messaging, and product storytelling.
• Assist in the execution of promotional programs, collaborations, events, community activations, and product launches.
• Coordinate with the design, sales, and product development teams to ensure consistent product communication.
• Compile marketing activity reports, including insights and recommendations for improvement.
Requirements
• Final-year student majoring in Marketing, Business, Communication, International Business, Bioentrepreneurship, or a related field.
• Strong interest in branding, digital marketing, consumer behavior, and the FMCG industry.
• Creative, with the ability to transform ideas into actionable content plans or campaigns.
• Possess basic copywriting skills and strong verbal and written communication abilities.
• Familiar with Instagram, TikTok, Threads, online marketplaces, and digital content trends.
• Proficiency in using tools such as Canva, CapCut, or other content creation applications is an advantage.
• Understanding of the fundamentals of social media and digital marketing performance analysis.
• Proactive, organized, and capable of working toward specific targets and timelines.
• A portfolio showcasing content, designs, campaigns, or organizational projects is an advantage.
